Just when you thought your website and social media accounts were the only things you needed to update, along came Google My Business (now known as “Google Business Profile”). In previous blogs, we discussed the importance of having a Google Business Profile (alongside your website) and shared some surprising features. In this blog post, we’re going to explain the ins and outs of posting to your Google Business Profile (GBP):
What is a Google Business Profile Post?
Posting to your GBP is another way to communicate directly with your customers. Posts are displayed similarly to a Facebook feed. They’re located underneath your contact details and reviews.
How Often Should I Post to My Google Business Profile?
Get in the habit of posting to your GBP every time you post to Facebook or Instagram. Alternatively, we recommend posting to GBP at least once a week. If you schedule your social posts, it’s quick and easy to do this step at the same time.
How Long are Google Business Profile Posts Visible?
Gone are the days when GBP posts would expire after a week. In 2022, this timeframe increased dramatically. Your latest GBP posts now remain visible for six months.
What is included in a Google Business Profile Post?
A GBP post typically consists of an image or video accompanied by a caption (for best results, Google recommends an image size of 720×720 pixels). You then have the option to include a call to action button that links to a relevant URL. E.g. A blog post with a ‘Read More’ button.
What are some ideas for Google Business Profile Posts?
As mentioned earlier, you can treat your GBP like a Facebook page, with similarly engaging content. For example:
- Announce new products and upcoming events
- Brag about winning awards
- Showcase top-selling products
- Share promotions or special offers
- Include updated store hours
Did you know you can gain valuable insights from your GBP, such as how many people requested directions to your business and the search queries that made your business show up? Contact the digital marketing team at Sims Advertising to help build your online presence today.
