You’ve heard the phrase ‘New Year, new me.’ This year we bring you, ‘New Year, new marketing trends’! A good business will always be on the lookout for new marketing tools, strategies and trends because when times change, we need to change with them.
The End of an Era
Notably, 2022 marks the end of third-party cookies on Google Chrome, which takes up 53.9% of browser market share in Canada. This change is largely due to privacy concerns, as cookies track user movements on the web. Up until now, cookies have been able to help advertisers and businesses target consumers using collected data. Time to pivot! Here are five marketing trends you should be taking advantage of in 2022.
1. Share Your Benefits & Successes
Instead of telling your customers how great your product or service is, show them. Use storytelling in engaging case studies, short social posts or short videos to let consumers know how your product or service helped solve a problem. With tactical writing, you can encourage consumers to try your product or service for themselves. Storytelling can work across all aspects of your business – your website, social media, advertisements and blog posts.
2. Online Events
The COVID-19 pandemic saw events shift online. After some initial hiccups, we have now seen the success of live streams, webinars, and even entire festivals and product launches all online. We’re expecting online events to remain popular in 2022 as we start to return to in-person events. Having an online event enables more people to attend that may not have participated in your physical event, will save you money and help to gather data on your attendees. You can also encourage online or digital “add-ons” to your live event to encourage attendee engagement such as digital passports, or augmented reality “hide and seek”.
3. Content is Key
Content marketing will still be king in 2022, but remember it will need to be as relevant and high-quality as ever to make an impact. It will also pay to keep it relatively simple. When done correctly, content marketing can help build brand trust and credibility, which are both incredibly important. Blog posts, short articles and email newsletters were the top content types in North America in 2021. If you don’t have a blog strategy for your business, start one in 2022 – it can also help with SEO.
4. The Rise of Video
With 86% of businesses jumping on board with video as a marketing tool in 2021, video content will continue to dominate the digital space in 2022. Video content is more engaging than a static image and has the added benefit of evoking emotion for the viewer. The emotional aspect alone can encourage a purchase. If you have the budget, outsource a video professional. Alternatively, save money and keep it in-house, or use video building platforms like Promo.
5. Social Media is Here to Stay
Ignore the rumours – social media is still an effective marketing strategy in 2022, thanks to 32.2million active users in Canada alone (out of a population of 37.9million). Social media is an essential tool to connect with your customers online. Facebook comes out on top as the most-used social media platform, followed closely by Youtube – *cough* trend #4 *cough*.
Contact our digital marketing team today to start implementing effective marketing strategies in 2022.
