Email automation is a big (and beneficial) part of email marketing. Email automation, which uses one or more email sequences, is a time-saving tactic that can help to not only reach your audience but also generate revenue. Keep reading to find out more about email automation and how you can use it to your advantage:
What is an Email Sequence?
Email sequences do the hard work for you, sending out the right message to the right people at the right time. In other words, an email sequence is a series of pre-prepared emails that get sent automatically to specific segments in your email list. There are two types of email sequences:
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Trigger-Based Email Sequence
A trigger-based email sequence is an email sent out based on specific user action or behaviour. E.g. Abandoning a shopping cart, downloading content, buying a product or subscribing to a list.
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Time-Based Email Sequence
A time-based email sequence is sent at a pre-determined time. E.g. Right after opting into a newsletter, two weeks after making a purchase, or on a special occasion (e.g., on an anniversary or birthday).
What are the Benefits of Email Automation?
An automatic email sequence has benefits for your business and the consumer. Personalized automated emails can:
- Increase engagement
- Help customers become more familiar with your brand
- Build a relationship
- Encourage brand loyalty.
Along with these benefits, email automation also saves you the time-consuming task of sending out individual emails and keeping track of timeframes.
Stay tuned to learn more about email automation and email sequences!
Over the next few months, we’ll be writing and releasing a series of blogs that will dive deeper into email automation and how it can help you grow your business.
If you think email automation could work well for you, speak with our digital marketing team about how to get started today.
