While social media influencers may seem like a relatively new thing, the concept of celebrity endorsement has been influencing consumers for over 100 years. At its core, influencer marketing is when a company or brand ties itself to an influential person for a marketing campaign, with the goal of building brand trust with customers who…
Super Bowl commercials are a cultural phenomenon with brands spending roughly $7 million USD for 30 seconds of ad time during the Super Bowl, and consumers getting excited to watch commercials, whether they’re a football fan or not. To make an impact during this event, brands spend an incredible amount of time, resources and…
Community has always been an essential part of a business’s success, and now, in today’s digital era, an online community is just as important. Building an online community can be done through different social media channels. It’s a great way to connect with your target audience and build a community based on similar interests to…
A SWOT analysis is a great way to understand your business better as a whole and compare it to the world around you. SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses look into your business internally, while opportunities and threats consider external factors. Understanding these four components and where your brand…
Welcome to our 2023 Blog Wrap-Up, where we reflect on the highlights and reader-favourites from the past year. As we revisit the journey of 2023 through the lens of our top blog posts, it’s an opportunity to celebrate the topics that resonated with you – our readers. Let’s dive into the collective knowledge, trends, and…