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Community Management Best Practices

Digital, Strategy

Community has always been an essential part of a business’s success, and now, in today’s digital era, an online community is just as important. Building an online community can be done through different social media channels. It’s a great way to connect with your target audience and build a community based on similar interests to…

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Diving Into A SWOT Analysis

Strategy

A SWOT analysis is a great way to understand your business better as a whole and compare it to the world around you. SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses look into your business internally, while opportunities and threats consider external factors.    Understanding these four components and where your brand…