Every website should be designed around user experience (UX). UX design is a research-driven process that should be undertaken to provide a consistent and positive user experience with a website. UX, when done correctly, helps to build trust and authority, which leads to sales and revenue. Here are four core website UX elements that every website should incorporate or improve upon:
1. Usability
It should be easy for the user to achieve their goal, whether it be to read a blog or make a purchase. Ensure that each action is as simple and streamlined as possible. Complete an audit and confirm that:
- The checkout process is uncomplicated on e-commerce sites
- Forms and sign-up pages are easy to find, fill out, and submit and they provide clear confirmation of the next-steps
- Blogs and/or products can be browsed seamlessly from one to the next
- Content should be linked to other pages within the site to keep a user engaged
2. Relevancy
Regardless of the type of website, visitors will come to your site for a purpose and have a goal in mind. UX design can help them achieve their goal quicker. Ensure all web design elements are relevant and useful. Conduct research to find out what the target audience wants when they visit your website to make sure that each page is relevant to their needs.
3. Navigation
Don’t reinvent the wheel. Website users are familiar with certain design aspects, such as hyperlinks standing out and the location of the search or sign-in button in the top right corner. Focus on usability first then design second to prevent user frustration. Notably, there should be minimal items in your navigation menus that should link to the most popular website elements.
4. Consistency
It pays to be consistent with all aspects of UX. Keep all buttons, forms and functions the same across the board. Keep in mind that this also extends to your branding and language.
With these best practices in mind, you’re well on your way to designing a website that will provide a great user experience. Contact the digital marketing team at Sims Advertising to help with your next web project.
