While social media influencers may seem like a relatively new thing, the concept of celebrity endorsement has been influencing consumers for over 100 years. At its core, influencer marketing is when a company or brand ties itself to an influential person for a marketing campaign, with the goal of building brand trust with customers who…
Super Bowl commercials are a cultural phenomenon with brands spending roughly $7 million USD for 30 seconds of ad time during the Super Bowl, and consumers getting excited to watch commercials, whether they’re a football fan or not. To make an impact during this event, brands spend an incredible amount of time, resources and…
A SWOT analysis is a great way to understand your business better as a whole and compare it to the world around you. SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses look into your business internally, while opportunities and threats consider external factors. Understanding these four components and where your brand…
How to Find Your Brand Voice Finding your brand voice is an essential (and fun) part of branding. Put simply, your brand’s voice is the personification of your product or service. Customers should be able to identify you from the competition by having a consistent tone and messaging – AKA brand voice. There are numerous…
Conquering the Marketing Funnel: Loyalty Stage We came, we saw, we converted! Done, right? Not quite yet! A conversion is more than one-and-done. It’s important to see every new customer as an opportunity to develop a lasting relationship that will positively impact your bottom line, to conquer that marketing funnel. With proper acknowledgment and marketing…
Conquering the Marketing Funnel: Conversion If your marketing efforts have led customers to the point of conversion, congratulations! There are three phases to consider during this stage; the path to conversion, decision point, and post-conversion. It’s essential to have a proper strategy to support your customers at each step to optimize your conversion rate. 1.…
Twitter’s Rebrand to X: What To Know Bird is no longer the word for this social media platform, as Elon Musk officially rebrands Twitter to X. Starting with the name and logo change, the rebrand will slowly phase in new features. Although there is minimal information in regards to what the new Twitter will look…
Conquering The Marketing Funnel: Awareness Marketing campaigns are multifaceted initiatives that seek to accomplish a specific goal. Creating a brand awareness strategy welcomes customers into the initial steps of a marketing funnel, and helps develop a consumer base. This campaign builds a foundation for growth that will aid in the success of future campaigns -…
How to Use a Marketing Funnel to Drive Sales What is the Marketing Funnel? The Marketing Funnel represents the customer’s path to conversion. This step-by-step breakdown is a way of visualizing the nonlinear process of turning a stranger into a customer. Considering the customer’s journey, you can prepare your marketing efforts to address each stage.…
4 Types of Content Marketing Content Marketing, in short, is the overall process of planning, creating, publishing and sharing quality content. It has become increasingly important over the past decade as a marketing initiative. And without a doubt, it’s a worthwhile investment, generating approximately 3 times as many leads per dollar compared to traditional marketing.…