While anyone can create a landing page, a successful landing page that increases sales requires strategic planning, thoughtful design and clever copy. Although there are many options when it comes to creating a landing page, it’s more likely to convert visitors into leads if it includes the following elements: 1. Strong, Short Header The header…
If you have used Google, you will likely have experienced the power of Google My Business, which enables your business information to be more visible in search results. However, it’s important to keep in mind that visiting your website will often be an essential part of your customer’s purchase journey. While you are not required…
Regardless of the type of website that you have, a landing page may be the solution you’re looking for to increase sales and run paid ads. Keep reading for an introduction to landing pages and how they could be beneficial for your business: What is a landing page? A landing page is designed to increase…
Over the years, Sims Advertising has had the pleasure of planning, designing and running TIMBER MART’s National Flyer Program, and assisting with countless other projects. As a long-standing client of nearly 30 years, we are always excited about the opportunity to support and augment TIMBER MART’s marketing strategy and help their independent Dealers. In recent…
Every website should be designed around user experience (UX). UX design is a research-driven process that should be undertaken to provide a consistent and positive user experience with a website. UX, when done correctly, helps to build trust and authority, which leads to sales and revenue. Here are four core website UX elements that every…
Sims Advertising has digitalized The Children’s Aid Society of Hamilton (CAS) Community Report for the second year in a row. The annual report is available online in an easy-to-digest landing page format – with a matching downloadable PDF – that includes dynamic and interactive elements to bring the CAS’s content to life on the screen.…
Regardless of the purpose of your website, a well-designed site will help you reach the right people online and make you look legit, which ultimately builds trust and sales. We’ve already convinced you that every business needs a website. Now, we’ll help you choose the right one. Here are four types of websites to help…
Understanding your email audience is essential when sending newsletters or automated emails to subscribers. If you send a generic message that doesn’t provide insight, information or value, it can come across as boring and uninspired. Conversely, making a laser-focused email but sending it to your entire subscriber list may cause readers to feel unimportant and…
Now that we’ve gone through the basics and benefits of email automation and have explained different types of email sequences, in this blog, we’ll share how to create a killer automated email sequence. If you’re just tuning in now (and want to save time and generate revenue), you’ve come to the right place. You can…
Imagine if you could encourage a sale, increase engagement with customers and generate revenue without lifting a finger. The truth is, you can. Email sequences can be set up to automatically send emails when triggered by user behaviour or at a pre-determined time through email automation. Find out what types of email sequences could work…