Community has always been an essential part of a business’s success, and now, in today’s digital era, an online community is just as important. Building an online community can be done through different social media channels. It’s a great way to connect with your target audience and build a community based on similar interests to your brand. Using the best practices for community management listed in this blog, you’ll be able to successfully create and cultivate an online community around your brand.
1. Monitor
Use the process of ‘social listening’ to analyze conversations about your business. This can be done through social media platforms by monitoring what people say about your brand. Some examples of topics to look for include:
- Frequently asked questions
- General opinions about your industry
- Feelings about your brand
- Feelings about your competitor and other interests your target has
2. Engage
Social media conversations should be two-sided, so get involved! Interact with both followers and non-followers. Like, comment, share, and direct message (DM) are all great ways to engage with people online. Remember you are acting as your brand, but also be authentic when interacting with others. Engagement is vital to creating meaningful connections with your target audience.
3. Moderate
Manage your online reputation. If you ever see negative comments or complaints about your brand, don’t ignore them, or onlookers may think your brand doesn’t care about the consumer. Instead, when an issue arises, you should reply to the comment and ask them to send you a direct message so that you can better resolve the issue more privately and professionally. Note that in a DM, these conversations can still be captured and posted online for the public to see.
You should also delete any spam/ inappropriate comments when possible. These comments can make people uncomfortable. You want your community conversations to be positive and engaging.
4. Measure
Keep track of post likes, comments and shares to measure success and adapt your social media strategy accordingly. If you’re noticing a significant decline in any of the above, you’ll have to change what you’re doing, whether it’s the content you’re posting, what platforms you’re using or how you’re engaging online. It’s important to note that these analytics have a natural fluctuation.
Fostering a thriving online community has become indispensable for businesses in the digital era. Contact our team at Sims Advertising and strengthen your brand-consumer relationships for long-term success in the dynamic landscape of online interaction. Follow us on social media (Facebook, Instagram, LinkedIn and Twitter) for the latest digital marketing tips, project spotlights and more. We’re here to help with your strategy and creative direction.
