Print media may have a reputation of being a little old-school these days, but we’re okay with that – we know better. Sims Advertising has a long history of almost 30 years in traditional print advertising and we can confirm that it’s an industry that is still thriving. Print still plays a huge role in effectively delivering messages to consumers while providing a strong marketing platform for many businesses.
What is Print Media?
Print refers to any written communication (words or text) that appear in printed form either on paper or an alternate medium. This includes everything from flyers to billboards and bus wraps.
The Rise of Digital
If you’re like us, you appreciate well-designed magazines and flyers where you can physically turn the pages. However, we can also recognize that many print media companies also have their messages live online.
Long gone is a time when you could only read news in a physical newspaper. Most news outlets, for example, have shifted to providing their content both in print and online since some audiences prefer paper, while others prefer their screens. The same goes for books and e-books, among others.
The Power of Print
Digital advertising is undoubtedly effective, but print will always have a special place in the hearts of consumers. Arguably, more time and effort goes into perfecting print advertising, so the message is clear, punchy and error-free. This, in turn, builds trust, which is incredibly important in the advertising world.
While the internet has become a consistent part of our daily routines, it doesn’t fully engage with the senses. The ability to be able to touch and even smell print advertising physically evokes a stronger emotional response. When consuming digital content, consumers are often multitasking and easily distracted. Print provides consumers with an uninterrupted reading experience, so the reader has 100% of your attention.
In today’s digital world, ads last only as long as your budget and will disappear into cyberspace upon completion. Magazines, brochures and flyers can sit in homes, offices and waiting rooms for years before being recycled. As a result, you are reaching considerably more people at no additional expense, so you get the best return on investment.
The Great Debate
Although it is not uncommon to hear that print is dead, it is undoubtedly here to stay. It is a smart and powerful investment that will see many businesses continue to reap the rewards of print well into the future.
Find out how Sims Advertising can effectively incorporate print into your marketing mix, and contact our team today.
