The Importance of Mobile Responsive Websites
Your website should be inclusive of all shapes and sizes, from desktops and mobile devices to tablets and smartwatches. Being mobile-responsive goes beyond a design that adjusts to fit smaller screens; it’s meant to improve functionality and user experience on all devices.
In 2022, 59% of web traffic was from mobile platforms. Which means you could be missing out on more than half of your website’s potential web traffic if you don’t have a mobile-responsive site. Additionally, Google rewards websites that have a mobile-friendly design.
The underlying purpose of a mobile responsive website is to be accessible and convenient. This dynamic duo is a segway into the importance of having a mobile responsive website, and is directly linked with the following:
1. Customer Satisfaction
Having a streamlined user experience from desktop to mobile is essential for a website that converts. In this day and age, almost everyone has a mobile device at arm’s reach. Your website needs to meet consumer demand and be easily accessible and user-friendly. Long load times, glitches, and unorganized layouts can deter customers. A positive user experience is strongly influenced by frictionless site navigation and user-friendly web design, which are key elements of a mobile responsive website.
2. Quality Over Quantity
To convert your website into a mobile responsive version, you will need to decide what information is most important and choose quality over quantity. Consider font size, theme and high-resolution images. You don’t have to reinvent your website for a mobile space, instead create a proportional version where users are able to find what they’re looking for easily. For example, approximately 54% of online shoppers make a purchase through a mobile device, so retail sites should still have a purchasing pathway regardless of the device.
3. SEO Performance
Having a mobile responsive website can benefit your search engine optimization (SEO) and help you rank higher in search engines. With faster web page loading times, you can increase site usability and lowers bounce rates. This can assist with SEO. Customers who can easily navigate your webpage on a mobile device will likely spend more time interacting with your website. The increased screen time are indicative of an enjoyable user experience and better SEO performance.
Creating a mobile-responsive website is easier said than done, so let us help! Arrange a time to chat with our web design team & digital marketing experts at Sims Advertising to reach more potential customers!
