Strategic Communications

You’ll spend wisely when you plan wisely

Investing in planning pays off when the right strategy is in place. At Sims, we begin with the end in mind as we believe effective marketing programs are governed by smart strategy. Our team of skilled marketers will take the time to learn about your business, understand your objectives and recommend strategic tactics and solutions. Before we begin a project, we’ll ensure strategic alignment. This will ensure we provide creative that is on brand and effective. If you are looking to have your marketing investment pay dividends – invest in the strategic thinkers at Sims.

Staff discussing strategy in our boardroom
Strategic Marketing Plans

Our experienced team has developed strategic marketing plans for over 29 years. We’ll work with you to ensure a comprehensive plan is developed to focus your marketing on the right strategy.

Positioning Your Brand

Our team has worked with a number of key brands in many different categories. We’ll work with you on determining where your brand is today – and where it needs to be to help you drive interest and sales in your product.

Market Intelligence

Competitive analysis, consumer insights and consumers media habits are just three types of market intelligence we can help provide you. Armed with the right information, you’ll make better decisions with your marketing spend. We can help.

Blue Sky Sessions

Our Blue Sky Sessions allows us to collaborate with you on new ideas and strategies to help you meet any objective. It may be a fancy name for brainstorming, but our Blue Sky Sessions have delivered great success for our clients in the past.

Planning the marketing route to take on a whiteboard

Good strategy comes from collaboration

We have often said that when you combine what you know about your business – and what we know about ours – you’ll likely come to the right strategy. Sims has always encouraged collaboration with our clients. This ensures strategies that are focused on our clients’ objectives. After all, they have had a hand in the process right from the beginning. From fully developed marketing plans to a  targeted strategic digital buy – Sims will work with you to ensure your marketing success.

phone with likes and comments

INFLUENCER MARKETING 101

While social media influencers may seem like a relatively new thing, the concept of celebrity endorsement has been influencing consumers for over 100 years. At its core, influencer marketing is when a company or brand ties itself to an influential person for a marketing campaign, with the goal of building brand trust with customers who…

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Michael Cera holdind Cerave cream from their campaign

Case Study: CeraVe, The Michael Cera Campaign

Super Bowl commercials are a cultural phenomenon with brands spending roughly $7 million USD for 30 seconds of ad time during the Super Bowl, and consumers getting excited to watch commercials, whether they’re a football fan or not.    To make an impact during this event, brands spend an incredible amount of time, resources and…

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computer with multiple user all connected via web

Community Management Best Practices

Community has always been an essential part of a business’s success, and now, in today’s digital era, an online community is just as important. Building an online community can be done through different social media channels. It’s a great way to connect with your target audience and build a community based on similar interests to…

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